Frequently Asked Questions

Everything you need to know about tracking and improving your brand's visibility in ChatGPT, Perplexity, Gemini, and Google AI.

Getting Started

What is LLM Pulse?

LLM Pulse is the best AI search and GEO platform: an all-in-one solution that tracks how AI assistants like ChatGPT, Perplexity, and Gemini mention, describe, and recommend your brand, then helps you act on that data with citation analysis, sentiment tracking, competitive benchmarking, and content recommendations.

What is Generative Engine Optimization (GEO)?

GEO, also called Answer Engine Optimization (AEO) or LLM SEO, is the practice of improving how AI assistants describe, recommend, and cite your brand. Just like SEO helps you rank in Google, GEO helps you show up in AI answers. LLM Pulse gives you the data to know where you stand and what to fix first.

Why does AI visibility matter for my business?

Millions of people now ask ChatGPT, Gemini, or Perplexity for recommendations instead of searching Google. If AI models don't mention your brand, or describe it inaccurately, you lose customers without ever knowing it. Visitors who arrive from AI answers also tend to convert better, since the recommendation has already pre-qualified them.

Can I try LLM Pulse for free?

Yes. Every weekly plan comes with a 14-day free trial with full access to the features in your tier, and you can cancel anytime during the trial without being charged. Daily tracking plans skip the trial and start right away.

Do I need technical skills to use LLM Pulse?

No. You add your brand and competitors, pick or generate the prompts you want to track, and the platform handles the rest. Optional integrations like the API or web analytics take a few minutes with step-by-step guides.

How is LLM Pulse different from a regular SEO tool?

SEO tools track search engine rankings. LLM Pulse tracks AI-generated answers: whether you're mentioned, in which position, with what sentiment, and which sources the AI cites. The two are complementary, and many teams run LLM Pulse alongside their existing SEO stack.

Tracking & Data

Which AI models do you track?

All plans include 5 AI models: ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews. Paid customers on every plan can add Claude, Copilot, Grok, DeepSeek, and Alexa for Shopping. Contact us for custom requests.

How often is the data updated?

Tracking runs weekly by default. Daily tracking is a self-serve plan option on every public tier, and monthly tracking is also available.

What is a prompt, and how many do I need?

A prompt is a question you track, such as 'best project management software for startups'. Each prompt runs across 5 AI models every week, so 50 prompts generate more than 1,000 AI evaluations per month. Most brands start with 50 to 150 prompts covering their products, use cases, and comparison queries.

What counts as a response?

A response is a single answer generated by one AI model for one of your tracked prompts. We store the full text of every response, extract brand mentions, positions, sentiment, and citations from it, and aggregate everything into trends over time.

Can I track different countries and languages?

Yes. Prompts run in the language and locale you configure, so you can track how AI answers differ across markets and compare your visibility by country.

How do you measure AI visibility?

Two core metrics: Mention Rate, the percentage of AI responses that mention your brand, and AI Visibility Score, a position-weighted score where being recommended first counts more than being listed fifth. On top of those you get Share of Voice against competitors, sentiment, and citation share.

Can I compare my brand against competitors?

Yes. You can benchmark any competitor across every metric, including visibility, Share of Voice, sentiment, and citations, with changes visualized over time. The Share of Voice view shows exactly who wins each topic and why.

Do you track brand sentiment?

Yes. We classify detected brand mentions for your brand and competitors. The Sentiment page shows how many received a result, so pending or unclassified mentions remain visible without affecting sentiment percentages.

What are citations and why do they matter?

Citations are the sources AI models reference when building an answer. LLM Pulse shows which domains and pages AI trusts in your space, whether your content gets cited, and which third-party sources are shaping the narrative about you. That tells you exactly where to focus your content and PR efforts.

Improving Your Visibility

How can I actually improve my AI visibility?

Start with the prompts where you're absent but competitors appear. Check which sources the AI cites for those answers, then create or improve content that fills the gap. LLM Pulse automates this loop with content recommendations, GEO Writer, and citation gap analysis.

How long does it take to see changes in AI answers?

It varies by model. Answers grounded in live search, like Perplexity or Google AI Overviews, can reflect new content within days or weeks, while changes to model training data take longer. Weekly tracking makes your progress visible as it happens.

Does traditional SEO still matter for AI visibility?

Yes, more than ever. Google AI Overviews and AI Mode build directly on Google's index, and assistants like ChatGPT and Perplexity rely heavily on web search and well-structured content. Strong SEO fundamentals are the foundation that GEO builds on.

Can LLM Pulse tell me what content to create?

Yes. The platform generates content recommendations based on your visibility gaps, GEO Writer helps you draft optimized content, and Prompt Research plus Query Fan-Out reveal the questions your audience asks AI that you're not covering yet.

Plans & Billing

How much does LLM Pulse cost?

Plans start at €49/month for 50 prompts. Growth is €99/month for 150 prompts, Scale is €299/month for 450, Scale+ is €599/month for 1,200 and Scale++ is €1,199/month for 2,400. Each prompt runs across 5 models, so weekly Starter produces more than 1,000 AI responses per month. Custom Enterprise plans are also available.

How does your pricing compare to other AI visibility tools?

The comparison that holds up is the price of one tracked prompt on one AI model for one month, because that is where plans really differ. Every LLM Pulse plan includes 5 models, which puts us between €0.10 and €0.20. In August 2026 we priced the equivalent figure on five widely used AI visibility platforms and it ran from roughly $0.27 to $1.33, mostly because they include fewer models and charge for the rest. The trade-off runs the other way on refresh rate: those platforms re-run every prompt daily, while we run weekly by default because that is the cadence where trends show up without daily noise, with daily tracking available as its own plan option on every tier.

Does adding more AI models use up my prompt allowance?

No. A prompt counts once against your plan limit no matter how many models it runs against, so 150 prompts on Growth means 150 questions watched across all 5 included models, not 30 questions spread across them. This is worth checking when you compare plans: credit-based tools spend budget per answer, so switching on an extra engine there reduces the number of questions you can track.

Can I change my plan later?

Absolutely. You can upgrade, downgrade, or cancel your plan directly from your account dashboard at any time.

Do you offer annual discounts?

Yes, we offer 2 months free if you choose to pay annually. You can select this option during checkout.

How many team members can I invite?

Unlimited. Every plan includes unlimited team members at no extra cost, so your whole team and your clients can access the data.

Do you support payment by bank wire?

Yes. We support payment by bank wire for annual subscriptions on Scale and Enterprise plans.

Agencies, Integrations & API

Is LLM Pulse a good fit for agencies?

Yes, agencies are one of our largest customer segments. You get multi-project management, unlimited seats, white-label options, a Looker Studio connector with a ready-made report template, CSV and Excel exports, and volume discounts as you add clients.

What white-label options are available?

Three options: Partial Whitelabel puts your logo on our subdomain, Full Whitelabel runs the platform on your own custom domain with zero LLM Pulse branding, and Embed Integration lets you iframe dashboards into your existing platform.

Do you have an API?

Yes. A full REST API exposes projects, prompts, mentions, citations, and metrics such as timeseries and Share of Voice. You can call it directly, use the native Rust CLI, or add an official SDK for one of 12 languages. Documentation is available at llmpulse.ai/api-docs.

Do you support MCP (Model Context Protocol)?

Yes, and it's free on every plan. Connect LLM Pulse to ChatGPT, Claude, Gemini, or Cursor via OAuth and query your visibility data, citations, and competitors directly from your AI assistant.

Can I connect my web analytics?

Yes. LLM Pulse integrates with Google Analytics 4, Plausible, Piano Analytics, PostHog, Adobe Analytics, and Adobe CJA to measure the actual traffic AI assistants send to your site and tie visibility to outcomes.

Can I export my data?

Yes. Every report supports CSV and Excel exports, the Looker Studio connector keeps client dashboards in sync automatically, and the API gives you programmatic access to everything.